Jump-Start Your PR Know-How and Results in Short Order for the New Year

May 21, 2023 Uncategorized

It’s a fresh year. There is a fresh slate to turn your business into a publicity machine that generates favorable headlines that shine a light on your winning ways. In doing this, you can aquire known, build buzz, earn credibility, and generate a path of qualified leads to your door. What growing business doesn’t want more of most of that?

If you’re a newbie to public relations and have to jump-start your PR know-how, I invite one to sign up to some excellent and FREE ezines that will deliver useful, powerful, and proven ideas to your email box regularly.

Ezine is short for “electronic magazine.” Ezines offer news your readers (clients, prospects and referral sources) may use to perform better businesses or live better lives as a result of your expertise. They could be as simple as a free email tip delivered to a list of individuals who have given you permission to market in their mind online (absolutely no spamming!) or as elaborate as a longer electronic newsletter. Ezines are powerful because they keep you in front of your audience 26 times a year if you send them biweekly, and 52 times a year in the event that you send them weekly. That means you have 52 chances to connect together with your readers with quality tips, information, and resources, while using 20% of the content to sell your services and products.
The beauty of ezines is that you get to understand from the masters of their craft, and you become familiar with the authors and their particular perspectives over time. When jump start car service near me need to turn to an expert to solve an issue or pain you are experiencing with your personal business, these are professionals who you’ll call first. It will be as though you’ve been dealing with them and learning them for months just because you have invited their ezines into your personal inbox.

These ezine authors have grown to be my colleagues and co-collaborators. In preparing this column, I asked The Publicity Hound Joan Stewart and Media Coach and Marketing Strategist Susan Harrow of PR Tips for share their best tips to help business owners jump-start their 2007 publicity results. Here is what they had to state:

Joan Stewart:

Many businesses, from one-person shops to big corporations, should start blogging. The search engines love blogs, and blogs pull in traffic just like a magnet and draw visitors to your Website. If you don’t know very well what blogs are or how to start one, do a explore Google and obtain as smart as you can as fast as you possbly can, or your competition will leave you in the dust.

Begin to build valuable relationships with media people, and identify a minumum of one media contact at each media out where you need coverage. Ask “How can I help you?” Listen. Then do what they say.

Don’t limit your publicity activities only to traditional media. Bloggers, podcasters and other “new media” are in a position to spread the word about you much quicker than traditional media can, and to a wider audience.